Parasail
A technology company specializing in infrastructure and advanced AI solutions.
Visual Identity, Art Direction, UX & UI
2024
Project Info
Parasail is a company aimed at providing low-cost AI solutions. A modern and contemporary visual identity was developed, while preserving its legacy and tradition.
The colors reflect the brand’s essence, and the icon was designed to capture this same identity. All marketing materials were aligned with the new identity, including the website. With a clean and clear design, these were the guidelines followed to create an intuitive and functional interface.









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