Diagon is a company founded by Tesla engineers who identified an opportunity to assist and optimize factories in their production processes. The goal was to create a brand positioning capable of scaling with the company’s ambitious growth, while maintaining the credibility it has built in the industry.

‍

A visual identity was developed to reflect these qualities, including a strategic color palette that conveys innovation and trust, along with modern typography and graphic elements that reinforce the company’s know-how and leadership in the market. The interface was designed to provide an intuitive experience, aligned with Diagon’s sophistication and expertise.

‍